Instagram has altered its core recommendations algorithm, extending its originality guidelines to discourage aggregators from reposting others' content across a wider variety of display formats.

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

Instagram will now apply its original content prioritization rules to photos and carousels, not just Reels. Accounts that mainly repost others’ work without meaningful changes will be excluded from ...

Meta is giving Instagram users a rare glimpse into why certain posts are showing up on their Reels, the platform’s feed of algorithmically curated videos. Starting today, users will now see a list of ...

Two years after penalizing unoriginal Reels, Instagram is now rolling out similar protections for still photos ...

Serial Instagram reuploaders are about to be hit hard in the algorithm, as the platform announces new content ranking ...