Staging a house isn’t just making it look clean and neat—it’s about manipulating folks to see themselves in the space, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Erin McDowell Every time Erin publishes a story, you’ll get an alert straight to your inbox!

Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

For the first-time home seller, staging a home that is for sale may seem like an unnecessary expense. In reality, nothing could be further from the truth. A National Association of Realtors study ...

When decorating a home, consider both personal style and potential resale value. Neutral colors, decluttering, and strategic furniture placement can make a home more appealing to buyers. Focusing on ...

How Much Does It Cost to Stage a House—And How Much Will You Gain? Home staging might seem counterintuitive at first blush: Why spend money on real estate if you’re moving out? The simple answer: ...

Durable materials, lower utility costs and accessible design can help listings appeal to baby boomers seeking comfort, value and long-term livability.

April 23, 2006 — -- If you're selling your house, you should probably be staging it. "It's always best to your put your best foot forward in any situation, and this is a way for your house to put ...

I didn’t want a studio apartment. I wanted a one-bedroom, but I was in my 20s, and it was out of my price range. “Come see the studio,” the agent said. “When you’re in it, you’ll see how the space can ...

If you’re selling your home, you want prospective buyers to be able to picture themselves happily living in it. Staging, or ...

Betsy began her career in international finance and it has since grown into a comprehensive approach to journalism as she's been able to tap into that experience along with her time spent in academia ...