Home baking remains a significant opportunity for supermarkets to merchandise baking ingredients, despite a decline in the pastime since its surge during the COVID-19 pandemic. Many consumers who were ...

The COVID-19 pandemic sparked an unexpected revival in home baking that transformed our relationship with food. From sourdough starters to banana bread experiments, millions of people rediscovered the ...

New Survey Shows How Bakers Are Turning Holiday Kitchens Into Thriving Businesses Using Social Media and Affordable E-Commerce Tools Platforms like Temu and Instagram have become game-changers for ...

CHICAGO--(BUSINESS WIRE)--Rampant inflation in the wake of the global pandemic may be affecting consumer behavior, but home bakers say they’re baking more than ever, and only slightly feel the impact ...

Baking quickly emerged as one of Americans’ favorite pastimes during the pandemic, and some supermarket operators are looking to keep the trend alive with online and in-store classes. Although home ...

If you’re a fan of The Great British Baking Show (aka The Great British Bake Off), you’re probably familiar with Jürgen Krauss, a former database administrator turned professional baker who despite ...

Fall baking feels so good that everyone is looking up cozy recipes to bring warmth back into their kitchens. No longer just fillers on the shelf, seasonal ingredients are fueling this return to ...