Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

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SANTA MONICA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) -- HI-CHEW®, the immensely fruity, intensely chewy candy, today announced a new immersive integration with the hugely popular game Fortnite.

The candy brand's highly anticipated return to Fortnite invites players to unlock exclusive in-game HI-CHEW ® items and take on five branded mini-games for a limited time Additionally, HI-CHEW ® is ...