For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

The Detroit Lions will no longer have to complain to referees about a questionable ball placement, since technology is coming to the rescue. The NFL and Sony’s Hawk-Eye announced a partnership Tuesday ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

The NFL announced this week that it will use a high-tech system of cameras in the upcoming season to track the ball down the field and determine whether a team gets a first down. Sony's Hawk-Eye ...

The NFL will use Sony’s Hawk-Eye technology to measure first downs in games. The league made the announcement on Tuesday and said the Hawk-Eye technology will be used starting this fall. The chain ...

Starting this season, the NFL is moving to the Hawk-Eye virtual measurement. This system will be used during games to figure out the line to gain on a series of downs. The league previously used the ...