Introduction: A paradigm shift in environmental marketing - Greenwashing, the practice of overstating or misrepresenting ...

Brands recognize that consumers value sustainability and continue to promote the green and eco-friendly qualities of their products and services. In fact, a recent study found that, on average, three ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

February 7, 2023 - Market demand for environmentally sustainable offerings has steadily increased in recent years, prompting companies across industries to ramp up marketing efforts focused on ...

(Bloomberg News) The U.S. Federal Trade Commission proposed new "green" advertising guidelines that warn against making unsupported or misleading environmental claims. The proposed changes to the ...

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern consumers ...

DT will create Green Media Products using Scope3 data, empowering brands and agencies to run high impact mobile campaigns with a reduced carbon footprint on DT's 100% direct supply The partnership ...

In today's increasingly environmentally conscious world, businesses are striving to align themselves with sustainability and eco-friendly practices. However, the use of certain green marketing terms ...

Regular people can rise to the challenge of climate change, as long as we treat it like the serious enemy it is. No More Easy Green for Homeowners There's a new cold reality for anyone wanting to make ...

CHICAGO (WLS) -- More and more people want to be good stewards of the earth by being green and more sustainable. But despite their best efforts to research and stay informed, it's easy to fall victim ...

Sales of packaged goods advertised as environmentally and socially conscious have been rising. Over the past year, consumers plunked down $73 billion for products described as sustainable. The federal ...