“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...

Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google. Optimizing for AI search is “the same” as optimizing for traditional search, Google ...

Search engine optimization (SEO) has been a high-profile marketing strategy for years. As new AI-powered platforms and Google features gain attention, marketers are questioning the relevance of SEO in ...

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss. News executives expect search referrals to drop by more than ...

UCP expands commerce beyond checkout into discovery, loyalty, and post-purchase support, redefining how brands compete for AI-mediated selection. In January, I wrote about the birth of agentic ...

In the announcement, Google cited Fospha’s Demand Gen and YouTube Playbook, a third-party vendor report. Fospha attributes an 18% higher share of new-customer conversions to Demand Gen versus the paid ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Google's John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google's announcement ...