Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

We recently reported about a few bizarre cases of YouTube viewers seeing hour-long unskippable ads. This particular article sparked a lot of conversation on our website, with many frustrated users ...

YouTube‘s recent momentum can be attributed to many factors, but the living room appears to be chief among them. Google Chief Business Officer Philip Schindler delivered a number of updates on the ...

With Google (GOOGL) having put out its latest earnings results reporting for Q4 2024, we also got a fresh look at how YouTube is doing. The video platform put up another solid chunk of change for ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

YouTube dominates online video, but it’s absolutely crammed full of ads these days. A YouTube Premium subscription takes care of that, but ad blockers do exist. Google seems to have gotten the message ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...