One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an ...

With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account This change was ...