Advertising conversion optimization specialist wants to optimize advertisers' AdWords campaigns. But will its services offer enough to get them to bite? CNET contributor Don Reisinger is a technology ...

If you already use Website Optimizer within your AdWords account, you can continue to do so. The data and tool will remain in your AdWords account and can continue to be used there for the foreseeable ...

AdWords advertisers are rejoicing over the release of a new tool released by Google yesterday named Google Website Optimizer. The tool allows you to test different landing pages against each other and ...

Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

Optmyzr's introduction of the Historical Quality Score Tracker was spurred by years of pent up demand from AdWords advertisers for a better way to gain insight into their Quality Score, a key factor ...