Remember how weird people felt watching the old Quiznos commercials featuring their Spongmonkeys? Well, people on TikTok are having eerily similar reactions to Nutter Butter's social media content.

There’s a truly unhinged account on TikTok trying to sell you cookies and conspiracy at the same time — and it belongs to none other than Nutter Butter. On Sept. 13, TikTok user Cassie Fitzwater ...

For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another. The posts from the 55-year-old ...

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain. By Hank ...