fits-all solution to your problem. Each generation has its own characteristics, influenced by its life's experiences. Numerous articles on generational marketing are available on the Internet, and you ...

I’ll admit it: I used to love personas. I’d spend hours crafting profiles like “Lauren, the 39-year-old suburban mom who buys oat milk on Tuesdays” and feel like I’d cracked the code of human behavior ...

For the first time in history, five different generations are working together. Over the next decade, Millennials will become the majority of the workforce. What are their aspirations? Their behaviors ...

With the new year comes a brand-new age cohort – Generation Beta, the group of children that will take their first breaths from 2025 to 2039. And marketers are already planning accordingly. Labeled ...

Crafting a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many people within your target market as possible without breaking the bank.

From Gen Z to Boomers, evok reveals how credit unions can build lasting member relationships through generational insights and targeted marketing strategies. To stay relevant, credit unions must ...

Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research from Exclaimer. The ...