Kids today watch more YouTube and Twitch than traditional TV, giving them control over what they see and when they see it. Live streams and other unfiltered media can expose kids to risky or ...

Need a fast pass to Gen Alpha slang? No cap, this will help you keep up.

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

A seemingly random number has taken over American classrooms, leaving teachers bewildered and students energized. The phrase 6-7, shouted with particular emphasis on the second syllable, has become ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than 13 know. You might think you're hip, but Gen Alpha says certain outdated ...

Gen Alpha kids are helping shape where families go and what they do on vacation, according to a Hilton report. Letting kids help plan the trip builds their confidence and makes travel more fun for ...

Note: This article is based on the VIP+ special report “The Race to Replace TV,” available only to subscribers. Generation Alpha, aka the youngest demographic, is just beginning to define its cultural ...

This is childhood now. Screen-mediated. Algorithm-shaped. Seamlessly hybrid. And for parents, especially elder millennial parents like me and some gen-X’ers who had kids a little later in life, ...