“Gen Alpha may be young, but their influence is already impactful,” says Melissa Gonzalez, who leads the MG2 Advisory and ...

Gen Alpha is predicted to repeat millennials’ biggest fashion misstep—and Threads users are already bracing for it.

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

From confusing slang to singing toilet heads, Gen Alpha is rewriting the rulebook on what’s weird. On today’s episode of The ...