Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

Kendrick Lamar is taking center stage in the sports world once again. The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. Lamar headlines a ...

WNBA All-Star weekend is a celebration of the league's growth, but also a reminder of the game's incremental progress-and Gatorade has the game film to prove it. In its newest campaign, "Let Her Cook, ...

The WNBA & Gatorade are taking heat because of a slogan hatched by the latter this month. The sports drink brand launched its “Let Her Cook” campaign ahead of the 2025 WNBA All-Star Weekend to ...

Just when fans thought "Stranger Things" couldn't get more nostalgic, Gatorade is taking things straight back to 1987, with a supernatural twist. The iconic sports drink is partnering with Netflix for ...

Dallas Mavericks rookie Cooper Flagg will be making his NBA debut on Wednesday night against Victor Wembenyama and the San Antonio Spurs. Flagg enters the NBA as one of the most highly anticipated ...

DALLAS — In a new Gatorade ad, Cooper Flagg and Dirk Nowitzki joined forces to make it clear that Flagg is not the next Dirk; he's the first Cooper. Flagg, the No. 1 pick of the NBA draft and Mavs ...

The former Super Bowl Halftime artist has provided the soundtrack for Gatorade’s new marketing campaign. Lamar headlines a star-studded series of commercials premiering during the NBA Playoffs with ...