The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores ...
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the ...
Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...
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