Phoenix: "I think it's time that we focus on growing the practice" stated Mark. "We do a great job for our clients, we have good policies and procedures, and last year we focused on upgrading and ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to reach $220 billion by 2030, growing at more than 26% per year. This surge is ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, ...

Sam Altman's claim that AI will automate 95% of current marketing agency tasks, as reported in a new book called “Our AI Journey,” could be misinterpreted as an industry death sentence. However, this ...

Modern Client Expectations Drive a Focus on Goal-B... Modern Client Expectations Drive a Focus on Goal-Based Financial Planning Marketing Is an Unappreciated Way to Gain a Competitive Advantage ...

When a new client engages with an agency, making sure that everyone is on the same page regarding the client’s unique strategic goals is the first order of business. Agency account teams can’t devise ...

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

Of the title sets in a medical marketing agency’s C-suite, chief client officer is one of the more recent additions. Most agencies have a client lead but it wasn’t until the past decade that it ...

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