CS Odessa (www.conceptdraw.com) has introduced an addition to ConceptDraw Solutions for ConceptDraw Pro to support documentation and graphics that deal with marketing information and data. The $25 ...

Make no mistake; a sales funnel is not a marketing funnel. Most marketers and online business owners use the terms “marketing funnel” and “sales funnel” interchangeably. In fact, head over to Google ...

Primarily, the Funnel signifies the ratio of effort versus results. It is a measure of investment versus return, but it also defines the stages and processes involved in this journey of effort ...

The concept of “the funnel” is a sacred cow in marketing. The basic concept of leads progressing through a series of steps of escalating interaction until they finally make a purchase is intuitive. At ...