You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

With the average consumer requiring 56 branded touchpoints before making a purchase, connected TV (CTV) has emerged as one of the most effective ways to bridge those touchpoints across channels. Once ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

Lynden, WA, Jan. 24, 2020 (GLOBE NEWSWIRE) -- The Funnel Radio Channel, a live-streaming internet radio station, announced new programming for business-to-business listeners called The Practical CMO.

Propellic, the travel-focused performance marketing agency managing global digital initiatives for leading brands, unveils ...