A new Find Your Friends ad Apple dropped Friday connects the Find My universe with the Star Wars universe, as Boba Fett uses his iPhone 15 in the video to locate fellow Mandalorians in a crowded mall.

As the saying goes, "All publicity is good publicity." Friend CEO Avi Schiffman said the response to his company's seven-figure ad buy for the New York City subway has been "entertaining" during ...

Heineken debuted a new ad referencing the viral Friend campaign, which New Yorkers defaced with anti-AI graffiti. The beer brand's marketing VP told Business Insider that "a refreshing social life ...

Apple today released a new video ad promoting the "Find Your Friends" feature available in the Find My app on all iPhone 15 models. In the ad, a person dressed as a Mandalorian from the Star Wars ...

“AI doesn’t care,” a vandal scrawled on a New York subway ad promoting a wearable AI pendant called Friend, which was designed to monitor a user’s everyday conversations and serve as a companion “who ...

New Yorkers are defacing ads for Friend, an AI wearable companion. Friend CEO Avi Schiffmann said the response has been "quite entertaining." Friend spent over $1 million on the NYC subway campaign.

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