Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

Stream NBC 5 for free, 24/7, wherever you are. Decision-making around the November election isn't limited to who voters plan to choose at the ballot box. Americans' feelings about which candidate may ...

The duty of an agency to engage in reasoned decision-making is a hardy perennial that courts have applied for over a century.

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...