The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar ...

American Eagle Outfitters is testing a screen-powered service that helps in-store shoppers find additional clothing styles and sizes without leaving the fitting room. The interactive dressing rooms ...

Ralph Lauren Corp. opened eight RFID-enabled interactive fitting rooms this week at its Polo Ralph Lauren flagship store located on New York City’s Fifth Avenue. The company plans to install such ...