Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

For GOLF.com’s 2023 ClubTest, we flipped the script on the traditional testing process, to provide an inside look at not just new golf club technology but also the fitting process from the perspective ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...

Even though a properly-fitted sports helmet is vital to avoiding brain injuries, the fitting process is still largely a subjective one. A new pressure-sensitive cap, however, could objectively ensure ...