Branded Sports Direct Fitness, the gyms will initially open above new stores in Aintree and St Helens in Merseyside and Keighley in West Yorkshire. Membership is set to cost around £33 a month.

It's understood that the gym brand is gradually being phased out GYM-GOERS have been left in the cold after a gym chain owned by Sports Direct abruptly closed in one location. Sports Direct Fitness in ...

The retailer, controlled by billionaire Mike Ashley, is drawing up plans to create a 200-chain gym empire and a spokesman confirmed that the firm is now interested in all 50 of LA Fitness sites.

An actress is suing a gym chain owned by fitness giants Sports Direct for up to £100,000 after her mother overheated in a sauna and died. Milanka Brooks, who has starred in two episodes of Black ...