A new study claims 3 percent of Amazon customer reviews it analyzed were AI-generated. Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers ...

HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

ORLANDO (AP) — The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service ...

In an era where 92% of consumers read reviews before buying, that little star rating can make or break a purchase. But experts say 30% of reviews may be fake. How can you tell what’s real? From ...

Trust is a critical currency in the digital economy, but the problem of fake reviews is rapidly undermining it. This is because the problem, once isolated to shady sellers, has become a sophisticated, ...