On this day in economic and financial history... One of the dot-com era's greatest symbols of ludicrous overenthusiasm took place on Nov. 13, 1999. That was the day that theGlobe.com, one of the ...

Deb Gabor of Sol Marketing in Austin, Texas, coined the phrase, “irrational loyalty,” for the title of her second book on branding and marketing. Irrational loyalty, Gabor explains, is when a customer ...

Retailers seeking to build customer loyalty must appeal as much to shoppers’ emotions as to their rational brains — perhaps even more so. Deb Gabor, CEO and Founder of Sol Marketing, explained that ...

After announcing a new ad deal with Omnicom, Twitter shares have taken off. But does the new partnership warrant a double-digit jump in share price? The question is whether or not the Omnicom deal ...

Dennis Prager is a columnist for The Daily Signal, nationally syndicated radio host, and creator of PragerU. There are very few things conservatives, liberals, and leftists agree on. But if they are ...

Much of economic theory is built on the assumption that individuals are rational. They act out of self-interest, they run cost-benefit analyses, they don’t make mistakes. If they’re deciding whether ...

Research into decision-making by European starlings may help explain why many animals, including humans, sometimes exhibit irrational preferences. Research into decision-making by European starlings ...

A previous post examined risk tolerance in investing, relationships, work, health, and recreation. Here we take a deeper look at risk tolerance in investing. Financial advisors and apps ask clients to ...

Learning from the market's past to understand its present. On this day in economic and financial history... One of the dot-com era's greatest symbols of ludicrous overenthusiasm took place on Nov. 13, ...