As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event ...

SAN FRANCISCO--(BUSINESS WIRE)--Snowplow today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of AI Agent Event Collection and Analytics, which is ...

As consultants and analysts, we all want to deliver on visions of a new kind of socially enabled enterprise, much like the promises offered at Dreamforce. There are pivotal challenges that will ...

Black car company GroundLink has created two new dashboards for travel managers: events and analytics. The events dashboard integrates with Brio, the company's mobile app, and is available on the web, ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

Google Analytics’ real-time feature is very useful for those who don’t need more specialized tools like Chartbeat or Woopra, but still want to get a basic overview of what’s happening on their site ...