From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Log-in to bookmark & organize content - it's free! State debate commission officials and political scientists discussed the role that debates play election outcomes. They explained how optics, ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

When it comes to Wednesday’s gubernatorial debate, viewers should consider tips on how to watch such a political face-off: A debate is an exercise in the art of persuasion. We can find no better guide ...

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

Log-in to bookmark & organize content - it's free! In discussing the 2019 National Defense Authorization Act, Sen. Rand Paul (R-KY) debated Lindsey Graham (R-SC) due process protections for individual ...