Small businesses seeking to incorporate environmental stewardship into their marketing campaigns can encourage brand loyalty by strategically promoting their green products. A consumer segment known ...

Much is made of the need for accurate reporting in accordance with recognized standards. But this month, I’m returning to a topic I briefly touched on in July 2023, when I discussed the potential for ...

While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of BBB National Programs continues to review environmental ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

As consumers become more environmentally conscious, the demand for sustainable business practices continues to grow. This trend has led to the rise of sustainable digital marketing, where businesses ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

“Brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.” In addition to marketing lawyers, brand owners and trademark counsel alike ...

Brands should prepare for greater consumer concern about the impact of advertising on the environment, according to a report based on public polling conducted across 19 countries this summer and ...

Advertisers are already starting to look at the environmental impact of their ads. Understanding the emissions of digital advertising is complicated; there are many hidden layers to take into account.

A foreign marketing environment refers to marketing and advertising in another country beyond the one in which the company was founded. Sometimes companies try to enter only one particular foreign ...