Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the world of marketing, the word "data" gets thrown around quite ...

Data is the lifeblood of modern business. The value of any business decision starts and ends with data quality. This is why bad or incomplete databases can completely cripple a business, and why you ...

How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources. Customer data, in particular first-party data collected and ...

Data is one of the most valuable assets, transforming industries in unprecedented ways. Among these industries, are finance and payments where data plays a critical role. This blog post will discover ...

Turning cold contacts into warm leads isn’t a matter of chance but a strategic process. A name and email address are just surface-level data unless you understand who you're reaching out to. Smart ...

MINNEAPOLIS--(BUSINESS WIRE)--Total Expert, the FinServ leader in customer engagement software, today announced its 2025 Winter Platform Release, introducing Rate Enrichment Data as the latest ...