Why that medium fries costs $4.70 but the large is only $5? Fast food restaurants use pricing psychology to boost profits and ...

You might think you're getting a bargain at fast food chains, but subtle menu tactics could be shaping your spending in ways ...

Ever walked into a fast food joint intending to grab a quick burger, only to walk out with a meal twice the size you planned?

You might think you're getting a better deal than you really are.

Zappi: Younger, higher-income diners increasingly view fast food as part of a lifestyle. Nearly half of U.S. consumers (48%) say $5 to $8 is the sweet spot for a fast food meal. One-third of those ...

Fast-food restaurants, once the first stop for Americans looking to get at least one meal in before a long workday, are fighting to win back customers. Breakfast sales across the fast-food sector have ...