Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Appealing to early adopters is key, but it doesn't guarantee success in the mass market. Every technical business founder I ...

Here's a harsh but essential truth for anybody entering into the blockchain space. It doesn't matter how revolutionary or cutting-edge your startup is, if nobody in the crypto world catches wind of it ...

Machinery companies are betting artificial intelligence (AI) can help address pressing challenges, from supply chain volatility to the shortage of skilled workers. Three-quarters of advanced ...

The General Services Administration’s OneGov strategy for centralized tech procurements is gaining momentum as agencies increase their use of the program and are even competing to be early adopters, ...

AI adoption remains limited: Only 27% of AEC firms use AI for automation, problem-solving, or decision-making, citing risk, cost, and integration challenges. Early adopters see strong ROI: 68% have ...

As the industry gets more familiar with the general Grid computing adoption trend-lines, we’re starting to see the analyst firms drill down more on specific vertical markets. The 451 Group, for ...

The good news is that early adopters are never reluctant to sign up as beta customers and will provide early feedback on product quality. The bad news is that they are not a good test of basic ...