Digital-out-of-home (DOOH) media has existed for more than a decade. But it’s only starting to claim its place in the programmatic pantheon. The Trade Desk launched DOOH buying during the pandemic, ...

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (26th January, 2026), a ...

NEW YORK and LOS ANGELES, Sept. 05, 2024 (GLOBE NEWSWIRE) -- Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, today announced that Prebid now supports ...

From painted three-story murals to cheeky subway ads, out-of-home (OOH) campaigns have long resonated as a branding medium. But OOH has a long way to go to prove it can be a performance channel.

Merlin Coutinho (head of marketing, Lemma) shares her point of view on how connected TV and digital out-of-home advertising may exist in parallel worlds, but they are converging in the digital age In ...

Technological advancements are pushing OOH from strength to strength. Adam Kahansky at Broadsign explores the trends set to shape the channel this year.

DOOH advertising, a key driver of trends like Retail Media, has experienced significant transformation with the advent of artificial intelligence (AI). SpaceVision AI is leveraging this shift to help ...

If you're looking to grow your business, digital out of home (DOOH) advertising is a great way to do it. DOOH is the process of using digital signage both indoors and outdoors to advertise and market ...

Out-of-home (OOH) advertising is simultaneously the simplest form of advertising and the most intricate. Since its humble beginnings as posters and flyers, we’re now entering the next evolution: ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH) ...

Verizon Media announced the launch of digital out-of-home (DOOH) ad inventory for its omnichannel demand-side platform (DSP) in a company news post. The new DOOH programmatic offering will allow ...