Disney has assembled the Star Destroyer of marketing executives following the elevation of Asad Ayaz to the post of chief ...

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Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant's Real-Time Ad Exchange with the tech giant's demand-side platform (DSP). The partnership, ...

Disney has restructured its marketing leadership under recently appointed Chief Marketing and Brand Officer Asad Ayaz. The ...

Add Yahoo as a preferred source to see more of our stories on Google. Asad Ayaz, the Disney marketing chief behind creative campaigns for Disneyland Resort's 70th anniversary and films like "Zootopia ...

Brightline is expanding its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

Disney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.

Disney offices this week were perhaps one of the happiest places on earth. The media giant saw revenue increase 7% year over year to $23.6 billion in fiscal Q2, per an earnings report. Operating ...

Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn." Certainly, those words can be applied to many sectors of life -- and business. But let's ...

This season includes first-of-its-kind digital and broadcast activations that immerse Dr Pepper into college football culture and lead the evolution of shoppable storytelling "This expanded ...

Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+. That number includes 112 ...