Google just introduced a new feature in Gmail called “Manage Subscriptions.” That sounds innocent enough until you realize it’s basically an unsubscribe control panel that makes it ridiculously easy ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...