Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

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The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

Three global trends are reshaping travel distribution business models and threaten to weaken the connection between airlines and their customers: shifting customer behavior on both retail and business ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Analyst Insight: The consumer products industry is exploring new distribution models, including direct-to-customer (DTC) shipments from manufacturing facilities to customer warehouses. Traditionally, ...

The U.S. wholesale distribution industry is massive, with annual revenues of $6 trillion, consisting of over 300,000 companies, employing 6 million people, and accounting for 28% percent of GDP.

Soap manufacturers attempt to respond to consumer expectations by selling their products mainly through traditional classes of trade where consumers expect to find such products. These traditional ...