Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

The digital economy is shifting faster than most teams can adapt. The Epic vs. Apple ruling, which loosened the App Store’s control over payment flows, simply accelerated a transition that was already ...