Media coverage is powerful because it tells potential customers that you’re trustworthy. If you snag a feature on Good Morning America, people automatically place their trust in you. This is a recipe ...

When reviewing websites for Bandzoogle, I advise artists to think about the different kinds of people that will be visiting their site. These can be your current fans, and potential new fans, but also ...

Guest Post by Dave Cool There are many different kinds of people that will be visiting your website, but likely for different reasons. These include your current fans, potential new fans, as well as ...

When creating a product media kit, think in terms of which media outlets you want to target with the press kit. Make it as easy as possible for them to find everything they will need to give you the ...

When the press and influencers are looking for more information on specific games they wish to cover, they most likely get what they need from a press kit. Press kits have become ubiquitous for game ...