Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Is advertising the next casualty of the ongoing digital tsunami? For now, advertising looks like the patient who developed an asymptomatic form of cancer without realizing how sick he is. Such ...

Digital marketing is all about using online platforms and digital tools to connect with your customers and grow your business. Think social media campaigns, email marketing, SEO, content creation, and ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

At Variety’s 2024 Entertainment Marketing Summit, Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, sat down with Jana Arbanas, vice chair and Deloitte‘s US ...