The book focuses on how modern marketing systems, despite increased automation, data access, and platform expansion, are ...

AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Expanded guide provides a modern framework for SEO, content, paid media, and conversion strategy as digital marketing fundamentals continue to evolve ...

A newly released business book, The Human Rules of Digital Marketing That Work, argues that the issue lies not in creativity ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

The digital tech industry is continuously growing by the day as more and more people become reliant on various online platforms. In fact, statistics show that the digital industry is projected to ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Digital marketing specialists are in demand and getting average salaries of over $75,000. Find out the qualifications you ...

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...