Depop was once imagined as the future of sustainable fashion. When it was founded in 2011, the resale platform offered itself as an antidote to fast fashion: a community marketplace where clothes that ...

Few companies understand what Gen Z wants as well as Depop. The fashion-resale platform has 30 million registered users—and 90% of its active users are under the age of 26. They use the site not only ...

With bargains on secondhand treasures, and a social media feel, the e-commerce app has taken the “energy” of a good thrift store online. By Max Berlinger Jeremyn Lee is a fan of luxury labels like ...

To receive the Vogue Business newsletter, sign up here. From an enthusiasm for secondhand clothes to a sincere embrace of cultural fluidity, Generation Z are radically different to older demographic ...