At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals?

The rapid adoption of AI technologies by all industries could trigger a black swan event for power demand globally. With data centers already consuming around 1% of global electricity, the use of AI ...

How many times have you heard the four dreaded words that hang over every demand generation team: “Do more with less”? Fear not! With the right strategy, team, data and analytics, you can break free ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

In the evolving world of B2B marketing, two powerhouse strategies have emerged as the leading methodologies for driving lead generation and revenue growth—Account-Based Marketing (ABM) and demand ...