Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...
Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total ...
The coming year will reward teams that invest in unified brand and demand systems, AI-supported personalization, and creative integrity.
As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...
SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...
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