We’re all guilty of putting off that big decision because our brains can’t stop focusing on potential negative outcomes.

A new study reveals that people are far more emotionally affected by anticipating negative future outcomes than by imagining ...

This note presents a comprehensive framework for improving decision-making capabilities in high-pressure, high-stakes environments. It introduces six evidence-based strategies that help leaders ...

Prof. Shoham Choshen-Hillel explores how people think, choose, and lead ...

Decision making is a multifaceted cognitive process that involves the integration of sensory inputs, previous experiences, and metacognitive evaluations to arrive at a course of action. In ...

Anchoring effects refer to a systematic bias in human cognition whereby initial information or reference points unduly influence subsequent judgements and decisions. This phenomenon has been ...

Forbes contributors publish independent expert analyses and insights. I write about the decision intelligence revolution. Aug 20, 2024, 10:26am EDT New research finds that over half of companies ...

In general, all adults, regardless of diagnosis or condition, should be presumed competent to consent to participation in research unless there is evidence of serious disability that would impair ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market intelligence into our business functions?” ...

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Experts worry that health officials' use of 'shared decision-making' in new vaccine guidance distorts the concept's meaning ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...