Marketing and technology executives are turning to their own first-party data as the foundation of a new identity strategy. The silver lining of the demise of third-party cookies is that brands are ...

Marketers are realising the need for a strategy around data and identity as the cookieless future that was anticipated in 2020 rapidly transforms into the cookieless present. Third-party cookies have ...

Webroot Total Protection builds on the identity protection features found in Webroot Premium by adding privacy, backup, and parental control capabilities. Designed as an all-in-one security solution, ...

The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday as Adstra, with a new mission as a data onboarding and ...

The advent of generative AI technologies promises to revolutionize public service delivery and the citizen experience. Most experts agree that the long-term potential of artificial intelligence (AI) ...

If you wake up in a cold sweat in the middle of the night with the letters GDPR floating just above your bed, then fear not — Customer Identity Access Management (CIAM) is your knight in shining armor ...

What would you do if you woke up to find that your identity had been compromised? A false tax return was filed, a new line of credit was opened, and money was withdrawn from your bank account. When it ...