A complaint submitted to the Austrian data protection authority alleges that Ubisoft illegally harvested gamer data. The complainant claims that while playing Far Cry Primal, Ubisoft continuously ...

Typically, data attribution, lifetime value, and return on investment (ROI) analytics platforms are centralised - and if you’ve been following industry news, then you know that ‘centralised’ is the ...

Pocket Gamer Connects, the leading international conference series for the global games industry is coming back to London on January 20th and 21st, 2025. This must-attend event will unite more than ...

In the evolving landscape of game development, data analytics has emerged as a powerful tool that transforms how designers create, refine, and monetize gaming experiences. By harnessing the power of ...