Forbes contributors publish independent expert analyses and insights. I cover female entrepreneurship, visibility, and personal branding. Valued at over $104.2 billion, the creator economy, as ...

The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match when it comes to influencer marketing. We’re looking at why ...

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

Data is one of the most exciting sectors to be involved in at the moment. We’ve just spent two years poring over graphs and statistics about the pandemic, and many industries are about to embark on ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Graham Wilkinson, chief innovation officer ...

As the tidal wave of data grows at hyperspeed, it threatens to crush creativity. Great and unusual ideas are being mercilessly pulled out to sea until they become so watered down, they’re ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? Lucy Fisher investigates As we go ...

The power of data and creative thinking can help solve the energy transition’s biggest challenges, according to keynote speakers at DISTRIBUTECH International 2023. The largest DISTRIBUTECH ever, ...

Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared ...

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...