Community presence: In 2025, Maestra expanded its presence across the DTC ecosystem with an active schedule of conferences and trade shows – including Shoptalk, eTail, eCommerce Summits, Grow ...

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In 2023, pharma became the second-largest industry for ad spending in the US, with top brands spending millions each month on T.V. commercials alone. And that’s before considering the spend on other ...

DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...

PVH Corp. has achieved solid growth through its DTC strategy, with a 10% increase in DTC sales, particularly in digital commerce. PVH's effective global marketing campaigns, including collaborations ...

In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that ...