QR codes have proved versatile and efficient in the feedback collection arena. These matrix barcodes redirect users, upon scanning by a smartphone’s camera, to websites, questionnaires, or any other ...

Jayesh Kamble is a freelance B2B writer specializing in thought leadership and business IT. Perhaps most important, QR codes are simple to use. A previous BizTech article noted that “the sleek square ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Companies don’t fail because they lack ideas; they fail because they don ...

I compared the best QR code apps for small businesses, considering flexibility, QR payment support, POS support, transaction ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access dependence.

Like many brands that have been sold primarily through retail and wholesale channels, headphone and gaming brand Skullcandy had few opportunities to create direct connections with its customers.