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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

In the fiercely competitive travel industry, customer loyalty has become a critical factor for sustainable business growth. With numerous booking platforms offering similar services and vying for ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...